Story: What Difference Does It Make?

Some may say a story is a dispensable sidebar to life. Some may say a story can’t house, feed or clothe anyone. But it can. What is every GoFundMe sharing? A story. Stories are the currency of connection; they ignite empathy, drive action, and foster resilience.

Even in the dark, devastating days of the Los Angeles fires, stories not only survive—they multiply.

A story is born when neighbors gather to salvage a doll, a book, or a bowl that survived the fire. A story is born when strangers cook meals or donate money. A story is born when a brave firefighter rescues your dog.

In your family, just as in business and leadership, stories carry weight. Stories connect us to our loved ones at home, and to our teams at work. In all cases, stories connect us to our community.

We need to remember that stories can heal and empower us too, while creating meaning in our lives.

Most of all, your family story is a record, a piece of history, an eternal contribution to your family legacy. And it makes all the difference in the world.